The Best Over-the-Counter Medicines for Cold and Flu Symptoms

When flu season strikes, it doesn’t just come for your sinuses — it hijacks your entire week. Between high fevers, relentless coughing, body aches, and that nagging fatigue, functioning normally becomes nearly impossible. For South Africans navigating work deadlines, family duties, and life on the move, getting hit with the flu is more than an inconvenience — it’s a full-body shutdown.

But here’s the good news: relief is within reach. With the right over-the-counter (OTC) medicines, you can shorten the duration of your illness, ease the discomfort, and get back to life faster and stronger. At 3Sixty Biomedicine, we understand the science and behind flu treatment — and we’re here to help you make the best choice for your body, naturally.

Let’s explore what truly works, why natural alternatives are gaining traction, and how you can choose the best flu medicine OTC for your needs.

down with the flu, you’ll need a more powerful remedy — ideally one that fights the infection, alleviates symptoms, and boosts immunity.

Choosing the Best Flu Medicine OTC: What Really Works?

In South Africa’s diverse market of over-the-counter medicines, it’s easy to get overwhelmed by endless choices. While many people reach for conventional chemical solutions, growing numbers are shifting towards natural, evidence-based remedies that don’t just mask symptoms — they support long-term wellness.

Here’s what to look for in effective flu medicine:

1. Multi-Symptom Relief

The flu brings a bundle of unpleasant symptoms. Instead of taking several products, the best OTC remedies offer multi-symptom relief. These include products that tackle fever, cough, inflammation, and immune support in a single formulation.

What to look for:

• Anti-inflammatory agents
• Natural fever reducers
• Immune-boosting ingredients
• Soothing properties for the throat and lungs

2. Immune Support as a Priority

It’s not just about managing symptoms — your body needs reinforcement. The best OTC flu medicines support your immune system so you can recover faster and build resistance to future illnesses.

Ingredients like Zinc and Sutherlandia (a well-known traditional African herb) are increasingly popular due to their proven immune-enhancing effects.

3. Natural Formulations with Scientific Backing

The demand for herbal-based treatments is rising as people become more conscious of what they put in their bodies. That’s where Flu Artem stands out. We combine time-honoured herbal wisdom with rigorous scientific research.

Our formulation includes:

• CBD – to ease inflammation, pain, and improve sleep
• Sutherlandia– an adaptogen known to support immunity and fight viral infections
• Artemisia – used for centuries to treat fever and respiratory illness
• Zinc – critical for immune function and faster recovery

Flu Artem’s natural blend offers powerful flu relief, without the synthetic ingredients found in traditional cold & flu meds.

Flu Artem offers an all-in-one solution

• Fights virus
• Naturally supports the body’s healing process
• Can be used as part of a holistic health routine

When to Start Treatment for the Flu?

The earlier, the better. Starting treatment at the first sign of symptoms gives your body the best chance of fighting off the virus before it fully takes hold. With Flu Artem, we always advise keeping a natural flu remedy on hand — especially during winter or periods of stress when your immune system is more vulnerable.

If you’re noticing:

• Sudden fatigue
• A sore throat that escalates quickly
• Aching muscles
• Chills or hot flashes

Don’t wait. Beginning treatment early can mean the difference between a two-day disruption and a full week in bed.

Feel Better, Naturally: Choose Wisely This Flu Season

There’s no one-size-fits-all when it comes to flu remedies, but some solutions come remarkably close. With Flu Artem, we believe in empowering people to feel better naturally — without complicated regimens or guesswork.

Our team of wellness experts and scientists designed Flu Artem to support real South African lives — the working mom juggling school runs, the health-conscious urban professional, the caregiver looking for gentle yet effective relief.

This flu season, don’t just grab what’s on special. Choose a remedy that understands your body, your values, and your need for genuine recovery.

Ready to experience natural relief that works?

📞 Call Flu Artem today to find a stockist near you or speak with our wellness consultants. Your health is worth it.